Understanding SafeHaul’s Bulk Messaging: Practical Use and Limits for Recruiters

What the Bulk SMS and Email Feature Does

SafeHaul provides a tool that batches outbound text messages and emails to a segment of driver candidates. The system uses the carrier’s own messaging provider credentials, which are stored encrypted per company. Each recruiter can select a line for outbound messages, and the platform will fall back to the company’s main number if needed. The batch process suppresses duplicate sends and can be cancelled before completion.

Who Can Use This Feature

The feature is available to recruiters who work within SafeHaul. It does not require involvement from safety teams or fleet managers. Recruiters can target any candidate list that exists in SafeHaul, such as leads imported from other channels.

Steps a Carrier Should Take Before Sending Campaigns

• Confirm that the messaging provider credentials are current and correctly entered in SafeHaul.
• Define the candidate segment to receive the message, using SafeHaul’s lead filters.
• Review the message content for compliance with industry and privacy rules.
• Run a small test batch to verify delivery and formatting.
• Launch the full batch once the test is successful.
• Monitor the provider’s billing statements for message charges.
• Record the campaign details in SafeHaul’s audit logs for future reference.

Limitations and Open Questions

SafeHaul does not bill for the messages; the carrier’s provider does. The platform does not capture opt‑out replies, so carriers must rely on their provider to process STOP requests. Two‑way conversation threads are not linked back to SafeHaul, so follow‑up must be handled outside the system. There is no automated drip or sequence capability. A blacklist prevents sending to numbers flagged as invalid, but inbound opt‑out messages bypass SafeHaul, so the list may not be updated in real time. Interpretation: Carriers should confirm how provider contracts and privacy rules apply to their bulk outreach.